7+ Best Benefits of Google Ads for Businesses

Considering paid advertising? Consider Google Ads, one of the largest and most effective ad platforms. Some of the biggest benefits of Google Ads include its reach, cost-effectiveness, and turnaround time for results.

Learn more about why businesses use Google Ads for digital advertising below:

What is Google Ads?

Google Ads — formerly Google AdWords — is an online advertising platform that allows people to promote their brand, products, or services on Google, YouTube, and affiliate websites. One of the advantages of Google Ads is it operates on a cost-per-click (CPC) business model, meaning advertisers only pay when someone clicks on their ad.

8 benefits of Google Ads

Some of the best benefits of Google Ads for B2B and B2C businesses (regardless of size) include the following:

1. Get your company results fast
2. Reach your target audience
3. Control your ad costs
4. Change your strategy instantly
5. Measure your performance
6. Improve your brand performance
7. Increase your sales
8. Accelerate your website traffic

1. Get your company results fast

Google Ads works fast — and we mean fast.

Launch an ad campaign, and you can see results the next day. Of course, how soon you see results depends on your ad setup, targeting, bidding, and more. However, this advantage of Google Ads is mentioned most often by companies, especially smaller brands.

It’s also important to note that you’ll need an effective campaign to see the best results.

Brands will sometimes use this Google Ads perk while setting up search engine optimization (SEO) since SEO and PPC work together well to maximize your presence in search results.

2. Reach your target audience

Another reason businesses use Google Ads is because of its targeting capabilities, which include:

• Demographics, like for reaching users based on their location
• Psychographics, like for reaching users based on their interests
• Remarketing, like for reaching past website visitors
• Customer lists, like for reaching former customers or active leads

These targeting capabilities enable you to ensure that your ads display to the people most likely to purchase your products or services, meaning more conversions and sales for your business.

The only factor limiting your targeting is your audience size — you have to have a certain size for your ads to run. As long as you have the audience, though, you can get hyper-targeted with your ad campaigns.

Plus, Google is the most used search engine in the world, holding 83% of the desktop search engine market share worldwide, meaning it’s not difficult to use Google Ads to reach tons of potential customers for your business.

3. Control your ad costs

Large and small companies alike love this benefit of advertising online with Google Ads.

With Google Ads, you have full control over your ad costs. For example, you determine your monthly budget and bids. You can also change these at any time based on your needs, too. For example, if you need to respond to trending interest in your products, you could increase your monthly budget.

4. Change your strategy instantly

Next, you can adapt your strategy instantly with Google Ads.

Unlike traditional advertising, which locks your business in for a set period (think a billboard) or requires upfront payment (think a print ad), you can change how you advertise on Google Ads at any time.

For example, many companies will launch multiple ad groups, measure their performance, and then adapt which ad groups receive a budget based on their performance. This flexibility isn’t available in traditional advertising and emphasizes the importance of Google Ads in advertising.

5. Measure your performance

Tracking, measuring, and evaluating your performance is easy with Google Ads.

The platform features a built-in, customizable dashboard for evaluating metrics like:

• Cost per click
• Clicks
• Impressions
• Cost

You can also analyze these metrics by campaign, date, and more. If you have Google Analytics set up (which you should), your Google Ads data will import to Google Analytics, and you can evaluate its performance from there.

6. Improve your brand awareness

Another reason businesses use Google Ads is its ability to improve brand awareness. Whether you’re an enterprise looking to grow market share or a small business looking to get noticed, Google Ads can help.

Some common strategies for growing brand awareness with Google Ads include:

• Targeting competitor brand names
• Remarketing to previous website visitors
• Using Google’s Display Network

By default, we recommend a Google Ads campaign targeting your brand name.

7. Increase your sales

Businesses most often invest in Google Ads to generate sales. With Google Ads’ built-in measurement system, it’s easy to track whether your advertisements drove a sale — and how much that sale was worth.

Typically, companies will take the following approach to generate revenue with Google Ads:

• Target transactional keywords
• Launch remarketing campaigns to reach previous website visitors
• Advertise promotions, like a discount code or seasonal sale

The above are just a few of the most common strategies. There are plenty more!

8. Accelerate your website traffic

Companies love this advantage of Google Ads — traffic generation.

With Google Ads, you can target informational or top-of-the-funnel keywords to attract some qualified traffic to your site. For many businesses, this is a common strategy when getting started with SEO since SEO takes a few months to work.

Reap the advantages of Google Ads

Now that you know more about the importance of Google Ads, are you ready to start taking advantage of its benefits? Contact us  to get industry-leading pay-per-click (PPC) experts working on your Google Ads strategy and explore PPC services from SEO.com!