4 Best SEO Software Solutions for Agencies of 2024

Having an agency website is crucial to attracting customers to your business. Search engine optimization (SEO) is the intricate process of increasing your website’s visibility in search engines like Google. More traffic on your site translates to a higher chance of boosting your revenue.

Running a successful SEO campaign requires high-quality software to gather crucial data and expand your capabilities. Let’s explore how to choose the right tools and go through some of the most popular options used by agencies today.

What to look for in SEO software for agencies

SEO software comes in all shapes and sizes, providing your agency with various capabilities to upgrade its performance in the search engine results pages (SERPs). Some of these tools are free, while others offer paid services.

These tools facilitate intentional SEO auditing, tracking, and planning to strengthen your strategy and improve your website’s effectiveness. Some focus on one task, such as keyword creation, while others incorporate many services and are known as software suites.

Software suites centralize many tasks that might be crucial to your SEO strategy into a single, user-friendly platform. This configuration streamlines the end-to-end process and removes the need to move back and forth between tools.

Look for the following capabilities as you search for software to integrate within your strategy:

• Analytics
• Social media tracking
• Backlink analysis
• Competitor tracking
• Keyword research
• Technical SEO
• On-page SEO

4 high-quality tools for SEO

To simplify your search, we’ve assembled a list of the four best platforms to boost your agency’s SEO strategy.

Moz Pro

Moz is one of the most popular SEO tools on the market, offering a versatile suite of features to improve your ranking at a competitive price.

While you can access various free tools, Moz Pro unlocks a more comprehensive look at your site. The standard package starts at $99 per month and provides access to features including:

• Backlink checkers
• Rank tracking tools
• On-page analyzers

This platform offers many tools, including Moz Keyword Explorer and Link Explorer, to offer detailed insight into the current status of your campaign. Learn more about how your audience found your site and what keywords are most appealing to them to optimize how your site is found in the SERPs.

Once you know which keywords to use, you can use the platform’s Search Visibility score to track how well you rank for them locally and nationally. Compare this information against your competitors to identify gaps and make meaningful changes that help you outrank other agencies.

The tool also has a crawler that efficiently searches your site structure to audit it and help you make informed adjustments that drive traffic.

Ahrefs

When you want to increase the transparency of your website’s performance in the SERPs, you can count on Ahrefs.

This SEO software supplies agencies with an expansive collection of tools powered by the impressive AhrefsBot, which is responsible for crawling five million pages every minute. This technology includes the following tools to provide accurate, timely data:

• Keywords Explorer
• Site Explorer
• Content Explorer
• Site Audit
• Rank Tracker

With the convenience of a user-friendly dashboard, you can track your website performance and maintain visibility over factors such as organic traffic, backlinks, tracked keywords, referring domains, and domain ratings. Seamlessly organize this data and compare it against competitors to better understand your performance as a whole.

Semrush

Semrush is a premier SEO software suite developed to enhance agencies’ online presence. For a fixed monthly price, you’ll gain uninterrupted access to a wide array of features to address the needs of many areas of your SEO, including content creation, on-page SEO, link building, and competitor analysis.

This suite is known for its customizable packages, which allow users to tailor their experience to get the most out of their SEO campaign. The SEO Toolkit contains various services:

• Site Audits
• Position Tracking
• Domain Overview
• Link Building Tool
• Keyword Gap
• SEO Content Template

Semrush strives to address every corner of your SEO strategy, giving you the data and capabilities you need to reach your intended audience. While some users report a learning curve for the interface, a solid understanding of what you want to get out of your plan will set you up for success.

Yoast SEO

Content marketing is one of the best ways to elevate your visibility. Blogs and industry articles allow agencies to share their expertise and build trust with their audiences. Creating your content is half the battle, and that’s where software like Yoast SEO can help.

Yoast SEO is a WordPress plugin used to optimize self-hosted blogs. It works within the blogging application to help you create high-quality content that will succeed in the SERPs. Its SEO analyses consider factors like article length, readability, and keyword usage to give you a clear picture of your content’s quality and steps you can take to improve it.

Yoast SEO will also help you improve the technical aspects of your website, such as creating an XML sitemap, establishing successful setups, and ensuring the presence of internal links. This program implements artificial intelligence (AI) into many of its tools to create a seamless workflow that handles much of the heavy lifting for you.

Find the right tools for your agency

The web is filled with high-quality SEO software tools agencies can use to propel their sites to the top of search rankings. The right ones will help you identify and capitalize upon your growth areas.

If you aren’t sure what tools would make the most sense for your agency, you can count on our SEO specialists to help. We have decades of experience performing SEO services and driving meaningful traffic for agencies of all shapes and sizes. Contact us to learn more today!

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